Privacy policy
Last updated: 23 October 2026
At PIOEN Baby, your privacy matters to us. We believe in creating a thoughtful, caring experience for every family, and that includes treating your personal information with respect.
This Privacy Policy explains how PIOEN Baby collects, uses, stores, shares and protects your personal information when you visit our website, place an order, contact us or subscribe to our newsletter.
We are committed to handling your personal information in accordance with applicable South African laws, including the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the Electronic Communications and Transactions Act 25 of 2002 (ECTA).
1. Who We Are
PIOEN Baby is an online baby boutique offering thoughtfully selected baby essentials, organic cotton products and meaningful gifts for mothers and babies.
Business name: PIOEN Baby
Website: https://pioenlifestyle.com/
Email: info@pioenlifestyle.com
Business address: 2 Tanka Street, Graanendal Lifestyle Estate
Information Officer: Lisa Gerber
For the purposes of POPIA, the responsible party is the business or person that determines why and how your personal information is processed.
You can contact us using the details above if you have questions about this policy or wish to exercise your privacy rights.
2. Personal Information We Collect
Depending on how you interact with PIOEN Baby, we may collect the following information:
Personal and contact details
- Your name and surname.
- Email address and telephone number.
- Billing and delivery addresses.
Order and transaction information
- Products purchased, order history and order numbers.
- Payment status and transaction references.
- Refunds, returns and exchanges.
- Personalisation details, such as a baby's name requested for a customised product.
Customer communications
- Messages, enquiries, reviews and feedback you send to us.
- Information you provide when contacting us about an order or product.
Website and technical information
- IP address, browser type and device information.
- Website usage, pages visited and interactions with our online store.
- Cookie identifiers and similar technologies, where used and permitted.
Newsletter and marketing information
- Your email address and marketing preferences.
- Whether you subscribe to, open or interact with our marketing emails, where this information is made available through our email marketing tools.
We aim to collect only the information reasonably necessary for the relevant purpose.
Please avoid providing sensitive personal information unless it is genuinely necessary for a specific request.
3. How We Collect Your Information
We may collect personal information when you:
- Visit or browse our website.
- Place an order or create a customer account.
- Subscribe to our newsletter.
- Contact us through email, our website or social media.
- Request a personalised product.
- Participate in a promotion or provide feedback.
- Interact with our website through cookies or similar technologies.
Where personal information is collected from another source, we will handle it in accordance with applicable legal requirements.
4. How We Use Your Personal Information
We may use your information to:
- Process and fulfil your orders.
- Arrange delivery and provide order updates.
- Process payments, refunds and exchanges.
- Personalise products according to your instructions.
- Respond to enquiries and provide customer support.
- Manage customer accounts and order records.
- Send newsletters and promotional communications where legally permitted.
- Improve our products, website and customer experience.
- Maintain website security and prevent fraud.
- Meet applicable accounting, tax, legal and regulatory obligations.
We will not use your personal information for unrelated purposes unless permitted by law or where we have obtained any consent required.
5. Payments and Payment Security
Payments made through our online store may be processed by third-party payment service providers.
Your payment information is handled in accordance with the relevant payment provider's processes and security arrangements. Depending on the payment method, we may receive transaction references, payment confirmations or limited payment details.
We do not intend to store complete payment card details on our own systems. However, payment providers may process and retain payment information in accordance with their own policies and applicable laws.
Please refer to the relevant payment provider's privacy policy for further information about how it handles your payment data.
6. Sharing Your Personal Information
We do not sell your personal information to third parties.
We may share information with trusted service providers where necessary to operate our business, fulfil your orders or meet legal obligations. These may include:
- Shopify: Our e-commerce platform, which supports our online store and order management.
- Payment providers: To process payments, refunds and transactions.
- Courier and delivery companies: To deliver your purchases.
- Email and marketing providers: To manage newsletters and customer communications.
- Website analytics and technical providers: To help us understand website performance and improve the shopping experience.
- Professional advisers and public authorities: Where reasonably necessary or legally required.
We aim to ensure that service providers who process personal information on our behalf are subject to appropriate confidentiality and security obligations.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
7. International Transfers of Information
Some of our service providers may store or process personal information outside South Africa.
Where personal information is transferred outside South Africa, PIOEN Baby will take steps to ensure that the transfer complies with section 72 of POPIA and any other applicable legal requirements.
Depending on the circumstances, this may require an adequate level of protection in the receiving country, appropriate agreements or another lawful basis for the transfer.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies to:
- Enable essential website functions.
- Keep shopping carts and checkout processes working.
- Remember certain preferences.
- Understand how visitors use our website.
- Support analytics, advertising or marketing, where enabled.
Some cookies are necessary for the website to function, while others may be optional.
You can manage cookies through your browser settings and, where available, our website's cookie preferences. Disabling certain cookies may affect the functionality of the online store.
Where required, we will seek consent before using non-essential cookies or similar technologies.
9. Newsletter and Marketing Communications
We would love to keep you informed about what's blooming at PIOEN Baby, including new arrivals, thoughtful gifts, product updates and special offers.
You may receive promotional emails where you have given the required consent or where another applicable legal basis permits the communication.
You can unsubscribe at any time by using the unsubscribe link in our marketing emails or by contacting us directly.
We will respect your marketing preferences and process requests to stop marketing communications in accordance with applicable law.
Receiving order confirmations, delivery notifications or other essential service messages is separate from subscribing to promotional marketing.
10. How We Protect Your Information
We take reasonable and appropriate technical and organisational measures to protect your personal information against loss, unauthorised access, misuse, alteration or disclosure.
These measures may include access controls, secure service providers, password protection and other safeguards appropriate to the nature of the information processed.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure.
If a security compromise affects your personal information, we will take the steps required by applicable law, including notifying affected individuals and the Information Regulator where required.
11. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.
For example:
Order and transaction records may need to be retained for accounting, tax and legal purposes.
Customer enquiries may be retained for an appropriate period to resolve issues and maintain business records.
Newsletter information may be retained while you remain subscribed or until it is no longer required, subject to any necessary suppression records.
Technical and cookie information may be retained according to the relevant service provider's settings and retention practices.
When information is no longer required, we will take appropriate steps to delete, destroy or de-identify it, where reasonably practicable and legally permitted.
12. Your Rights Under POPIA
Subject to applicable legal conditions and limitations, you may have the right to:
- Request confirmation of whether we hold personal information about you.
- Request access to your personal information.
- Ask us to correct inaccurate, incomplete, outdated or misleading information.
- Request deletion or destruction of information where legally justified.
- Object to certain processing of your personal information.
- Object to the processing of your personal information for direct marketing.
- Withdraw consent where processing is based on your consent.
- Lodge a complaint with the Information Regulator of South Africa.
To exercise your rights, please contact us using the details provided in the βWho We Areβ section.
We may need to verify your identity before responding to certain requests. We will respond in accordance with applicable legal requirements.
13. Children's Personal Information
PIOEN Baby offers products intended for babies and young children. Our online store is intended to be used by adults, including parents, guardians and gift purchasers.
We do not knowingly seek to collect personal information directly from children for marketing purposes.
If you provide a baby's name for personalisation, please ensure that you are authorised to provide that information and that you share only what is necessary to fulfil your order.
Where personal information relating to a child is processed, we will comply with the additional requirements and safeguards applicable under POPIA.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can assess the matter.
14. Third-Party Websites
Our website may contain links to third-party websites, payment services or social media platforms.
These websites operate independently and have their own privacy policies and practices. PIOEN Baby is not responsible for the privacy practices of external websites.
We encourage you to review their privacy policies before sharing personal information with them.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers or legal obligations.
The latest version will be published on our website, together with the date of the most recent update.
We encourage you to review this page periodically.
16. Contact Us
If you have questions about this Privacy Policy, wish to access or correct your personal information, or would like to exercise your rights under POPIA, please contact:
PIOEN Baby
Website: https://pioenlifestyle.com/
Email: info@pioenlifestyle.com
Business address: 2 Tanka Street, Graanendal LIfestyle Estate, Durbanville, 7550
Information Officer: Lisa Gerber
17. Complaints to the Information Regulator
If you believe your personal information has been handled unlawfully or that your rights under POPIA have been infringed, please contact us first so that we can try to resolve your concern.
You also have the right to lodge a complaint with the Information Regulator of South Africa.
Website: https://inforegulator.org.za/
Thank you for trusting PIOEN Baby. We value your privacy and are committed to treating your information with the same care and thoughtfulness that goes into our products.
PIOEN Baby β Thoughtful essentials and meaningful gifts for mom and baby.