PIOEN Baby began in Abu Dhabi, when a mom of two left her 9-to-5 after the birth of her first child to build something that reflected what she values most: simplicity, elegance and quality. 

Frustrated by how hard it was to find beautiful, high-quality baby essentials and thoughtful newborn gifts, she created a small collection of soft cotton blankets, lovies, bibs, burp cloths, pacifier clips and boxed baby gift sets, made to be gentle on delicate skin and special enough to be remembered. 

Today, PIOEN Baby is growing from Cape Town, bringing the same care to families, new moms and gift-givers across the country. Whether you're looking for a newborn gift, a baby shower present or a personalised baby gift with baby's name on a blanket or lovey, every piece is chosen with love and delivered nationwide.

From our first cuddle-worthy blanket to your little one's first Christmas, we're here to help you celebrate life's little moments, beautifully.